I regularly get requests from authors asking how to publish or market their books. Unfortunately, I don't have time to reply. I wish I could, but I just don't have the time. I know how hard it is to market a book, and I feel for every author who tries. So I thought I'd make a list of the best resources I know of (September 2017). Hopefully they will help.
Writing the book:
APE: Author, Editor, Entrepreneur. Guy Kawasaki and Shawn Welch. A simple, powerful, nuts-and-bolts guide to self publishing. This is a practical, down-to-earth book of proven processes that will help you succeed. Hard work, but achievable.
Finding an editor:
Editorial Freelancers Association (EFA). Yes, it is true, every writer needs an editor. My advice is to spend the money and hire a professional. I believe this will save you money and time in the long run. Look for someone who has edited books similar to yours.
Finding a publisher:
How to Write a Book Proposal. Michael Larsen. If you plan to sell your book to a publisher, or convince an agent to handle you--then you will need a proposal. This is the book I turn to when I have to write a proposal.. Chapter 29 even tells you when you might want to write the book *before* the proposal..
Selling your first 1000 copies:
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book. Tim Grahl
Sell 1000 copies first. If you can do that you are on your way. This simple little book shows how.
Understanding the publishing world:
Seth Godin's Advice to Authors. Probably the best thing I've ever read about book publishing. Written in 2005, but still accurate today.
Seth Godin's Advice to Authors, the sequel. A follow-up post a year after the original. Written in 2006, and yes, still accurate. The first time I read these two posts by Seth Godin, I nodded my head and said, "Yes. Of course." I re-read them a couple years later and found myself saying, "Check. Right! Yes! Yes! Godin is amazing!"